Frequently Asked Questions

It is a focused, confidential working session, not a sales pitch. Our goal is to provide immediate value and determine if there’s a mutual fit. In the call, we will:

• Briefly discuss your core science and commercialization challenges.

• Provide high-level, actionable feedback on your current investor narrative or digital presence.

• Determine if we can genuinely help you reach your next milestone. You will walk away with at least one actionable insight, whether we decide to work together or not.

We operate on a core principle: you are the scientific expert, and we are the narrative and strategy experts. Our process is built on structured collaboration to ensure accuracy:

1. Deep Dives: We start with intensive interviews with you and your founding team to understand the mechanism of action, the data, and the vision.

2. Source Material Review: We review your publications, patents, and internal data to grasp the fundamentals.

3. Iterative Feedback: We work in a tight feedback loop. We will draft the narrative, and you will review it for scientific accuracy. Nothing gets published without your team’s final scientific approval.

Our onboarding is designed for speed and clarity. It involves three key steps:

1. Strategic Kick-Off: A 90-minute deep dive to align on goals, milestones, and key performance indicators for the first 90 days.

2. Asset & Access Collection: We gather all necessary brand assets, research, and access to your digital platforms.

3. Rhythm Establishment: We set up a recurring weekly or bi-weekly check-in to ensure constant communication and momentum. You’ll be fully onboarded and seeing progress within the first week.

A Fractional CMO provides both high-level strategy and hands-on execution oversight. On a typical basis, this includes: leading strategy sessions, managing marketing budgets and vendors, defining and tracking KPIs, directing content and campaign creation, and serving as the primary marketing advisor to the founding team. We handle the strategic load so you can focus on the science and business development.

Yes, we take on select, high-impact projects with a clearly defined scope, especially for founders approaching a critical fundraising milestone. However, we find our clients achieve exponential value through integrated partnerships, where we can align the long-term strategy with on-the-ground execution.

We believe WordPress is the ideal platform for our clients for three reasons:

1. Control & Ease of Use: It empowers your own team to make content updates, post news, and manage basic site functions without needing a developer for every small change.

2. Security & Scalability: When properly configured and maintained, it is a robust, secure, and highly scalable platform capable of growing with your company through every funding stage.

3. Extensibility: It integrates seamlessly with best-in-class tools for SEO, analytics, and marketing automation, creating a powerful and future-proof digital hub.