From Launchpad to Market Leader

The workshop is the most critical part of our entire engagement. We sit down with your founding team for an intensive session to distill your complex science and ambitious vision into a clear, compelling, and defensible investor narrative. We uncover the core story that connects your technology to a human need and a market opportunity. The output is a powerful messaging framework that becomes the blueprint for your website and the foundation for your fundraising conversations.

Our process is designed for strategic alignment and efficiency. After the initial workshop, we move into a structured, four-stage sprint. First, we create a wireframe blueprint of the site, focusing solely on narrative flow and message clarity. Once the blueprint is approved, we move to the visual design phase, where we apply a design system that makes your innovation look as credible and groundbreaking as it truly is. Finally, we move to development, building your site on a secure, scalable platform with clear, scheduled check-ins for your feedback.

You are the scientific experts; we are the translation experts. You provide us with the raw materials like your whitepapers, pitch deck, and publications. Our team then works to translate that dense, technical information into clear, concise, and investor-focused copy for the website. We craft the headlines, the value propositions, and the explanations that will resonate with a sophisticated but non-specialist audience, ensuring your story is powerful and easily understood.

Our timelines are built for speed without sacrificing strategic rigor. The Kendall package is a two to three-week sprint. The Longfellow package typically takes four to five weeks from our initial workshop to launch. The Charles, being a more comprehensive engagement, is scoped on a project-by-project basis but generally launches within six to eight weeks. We provide a detailed project calendar at the outset so you have full transparency at every stage.

We chose to master WordPress because it provides our clients with the best combination of power and control. We use it as a secure, open-source foundation to build high-performance, custom websites. This approach delivers an enterprise-level digital asset that is far from its historical “blogging” roots. Most importantly, it empowers your own team to easily manage critical updates, such as posting a press release or adding a new advisor, without having to rely on a developer.

It means your website is treated like the critical business infrastructure it is. WP Engine is a leading managed platform that provides a suite of services crucial for a fundraising startup. Your site will have exceptional speed, making a powerful first impression on investors. It benefits from proactive security, including a firewall and daily threat detection, to protect your digital asset. It also scales instantly, so if your funding announcement goes viral, your website will handle the traffic flawlessly.

It means your website is treated like the critical business infrastructure it is. WP Engine is a leading managed platform that provides a suite of services crucial for a fundraising startup. Your site will have exceptional speed, making a powerful first impression on investors. It benefits from proactive security, including a firewall and daily threat detection, to protect your digital asset. It also scales instantly, so if your funding announcement goes viral, your website will handle the traffic flawlessly.

Our ideal partner is an early-stage (pre-seed to Series A) biotech or life sciences company with world-class science and a clear vision. You understand that your digital presence is not just a marketing item but a core component of your fundraising and talent acquisition strategy. You are looking for more than a vendor; you are looking for a long-term strategic partner who understands the Boston-Cambridge ecosystem and can translate your scientific credibility into market credibility.

We have explicitly designed our process to be founder-friendly. Your most significant time commitment is the initial half-day Strategic Narrative Workshop. Following that, we schedule three key review sessions for your feedback at critical milestones, each lasting about 45 minutes. Our team does all the heavy lifting so that you can remain focused on your science, your team, and your investors.

We are a Boston-based agency built to serve the local ecosystem. We believe direct collaboration is essential for building a strong strategic foundation. For all local partners, our Strategic Narrative Workshop is held in person, either at your offices or at a convenient location in Cambridge or Boston. While we use virtual tools for efficiency in later stages, we begin the partnership face-to-face.

Yes. We believe in full transparency. The package price is a fixed, all-inclusive project fee that covers the entire process from strategy and copywriting to design, development, and launch. It also includes the first full year of our Platform Management service. There are no surprise charges for things like stock photography or software licenses. The only future cost is the optional annual renewal for Platform Management after your first year is complete.